"Nike makes Barefoot Breakthrough." on wired.com.
Nike Innovation Kitchen makes a pathbreaking discovery - run barefoot, its good for you.
Check out, Nike Free
ha ha. The times we live in. Unfortunately they cannot make money out of telling people to run barefoot. So they have created Nike Free - makes you feel like you have no shoes on.
Anyone reminded of the Emporer's new clothes here?
"Of course, Nike is still a shoe company, so it isn't suggesting literally running barefoot. Instead, it's marketing a line of running shoes and trainers called Nike Free. The footwear is designed to emulate the motion of running au naturel." - Mark McClusky, wired.com
Complete article from Wired, here