Amul is one of the most recogonized brand names in India. And Dr. Verghese Kurien is the man behind it.
This book goes back almost half a decade in time and talks about how one man changed the way milkmen in a small village called Anand, in Gurajat, could make a successful cooperative.
A very interesting read and very inspiring too.
"We must build on the resources represented by our young professionals and by our nation's farmers. Without their involvement, we cannot succeed. With their involvement, we cannot fail...
Those of us who are of our country's urban elite often fail to recognise the tremendous resource that our nation's farmers represent. It is that resource, linked with the professional manager, that can return India to its position as a surplus producer...
True development involves building the institutional capacity to respond to new and diverse challenges; to adapt, to innovate and to create newer institutional forms ..."
(1/4 in 'people who inspire me')
No comments:
Post a Comment